R2G is the first company in China to provide a centralized music distribution platform promoting the consumption and monetization of legitimate digital content through a transparent licensing and monitoring platform.

Symbolically R2G signifies a sea change of thinking, practice and implementation in the digital content distribution industry and this is borne out by the abbreviations associated with R2G: Red Light to Green Light, Ready to Go, Ripple to Giant Wave. The Chinese name, ‘源泉’ literally means source or fountainhead in Chinese.

R2G aims to catalyze the market by encouraging content providers to accelerate their delivery of digital content to the China market place. R2G’s solution will help curb the rampant online piracy in the local market and protect the interests of copyright owners, thereby allowing for more content to be released and with this, improved overall commercial economics for all participants enabling broader distribution and facilitating an efficient delivery of digital media content.

R2G was founded by a team with relevant but diverse backgrounds in technology, music, film, legal and finance who have been at the forefront of the delivery of media and entertainment in China. R2G’s management team is led by Jun Wu, its President and CEO. Jun is widely regarded as one of China’s leading Internet entrepreneurs. He is also the founder of Intrinsic Technology and Linktone, one of the first mobile value added services provider to China’s wireless operators. The other co-founders and senior members of the management team are Scarlett Li and Jimmy Wu. Along with Jun, Ivy Wang and Mathew Daniel are other senior members of the management team.

It is linked to the generation of revenue via licensed content providers and service providers and the development of a licensed digital content market. R2G also runs China’s largest online independent music store, Wawawa which employs a monthly paid subscription model for the sale of music.

China already has the 2nd largest Internet user base with 100 million users and the biggest broadband/LAN user base in the world at 43 million. It also has the largest mobile phone subscriber base in the world at 334 million. By any estimates, there is phenomenal growth potential in China’s communications sector that has already been validated to some degree in the mobile value-added services sector. China’s unique characteristics with the lack of development of a comprehensive legacy offline distribution market for licensed music and the subsequent lightning-speed adoption of online and mobile services has made it a forerunner in the world for broader distribution and efficient delivery of digital media content. China’s WTO entry obligations and increased governmental anti-piracy legislations are positives that can only further increase the value of the market.