There are more than 7,200 websites already providing music download services in China with the overwhelming majority of them distributing unlicensed content. In 2006, it is also estimated that RMB3 billion was attributed to the audio component of mobile value-added services. Only a fraction of that via the current Minimum Guarantee revenue model has found its way to copyright owners. R2G’s services are aimed at promoting the consumption of legitimate digital content through a transparent licensing and monitoring platform
| Piracy Monitoring |
 |
R2G will track specific instances of online copyright violation of registered content using 2 proprietary tools - the Spider & Wasp crawling through major Service Providers and Search Engines in China with the result that all instances of unlicensed content will be uncovered in detail for follow-up action.
| Maximise Actual Revenues |
|
| |
- Track actual revenues flowing in to Service Providers via R2G’s proprietary License Accounting system which is installed with partner Service Providers.
- R2G’s billing validation system will allow Content Providers to realize actual revenues beyond the current practice of minimum guarantees.
- R2G’s collective bargaining power will lead to more favorable deals with Service Providers
|
|
| Simplified distribution to a wider Service Provider network |
|
| |
- Easy registration of content or synchronization of Content Providers’ database with R2G’s database will enable consolidation of copyrights for simplified distribution to Service Providers.
- Independent artistes will be able to tap a nationwide online distribution channel with R2G – and not having to negotiate with multiple Service Providers results in savings in time and money from not having to deploy additional resources and not incurring any legal fees.
|
|
|
